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Naveena Group Lahore Delivers Natural Performance in Fall/Winter 2027-2028 Collection
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Naveena Group Lahore Delivers Natural Performance in Fall/Winter 2027-2028 Collection

WWD·Angela Velasquez·19 days ago
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Naveena Group Lahore is advancing materials and processes for Fall/Winter 2027-2028 . “The collection is driven by a curated selection of innovative fiber blends that elevate performance, durability, and sustainability, with a strong emphasis on enhanced softness and comfort,” said Umair Tata, Naveena Group Lahore executive director. The collection emphasizes comfort and performance without relying solely on synthetic fibers. Key materials include wool, which is valued for its natural insulation, breathability and long-lasting durability, and kapok, a lightweight, biodegradable fiber known for its exceptionally soft, airy touch and low environmental footprint. The collection also incorporates post-consumer waste and shredded recycled fibers, supporting circularity and reducing reliance on virgin materials. Additionally, Tata said Tencel fibers including Tencel Lyocell – HV100 fiber are incorporated to deliver superior softness, advanced moisture management and responsibly sourced production.…

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