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Rockabye Baby Is All Grown Up & Ready for More First Steps - SPIN

SPIN·Selena Fragassi·about 1 month ago
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Twenty years ago, Lisa Roth was just trying to find a baby gift for a friend who loves music. What seemed like a simple task kept coming up empty after she’d sort through countless piles of CDs with babies on the cover and a million different renditions of “Twinkle Twinkle Little Star.” Everything felt, well, babyish. “I had wished there was something I’d be proud to give, that would make my friend happy, and could be something the adult could enjoy in this baby-parent relationship,” Roth recalls. So, she created it. At the time, Roth had just begun working at CMH Label Group and called a meeting with president David Haerle and collaborator Valerie Aiello to pitch the idea. “I said, ‘We have to get into the baby business. We need to do something like Baby’s First Punk Album or Baby’s First Sex Pistols ,” Roth remembers. The team settled on “lullaby renditions” of famous rock catalogs and quickly got to work.…

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