As soccer marketing hits a fever pitch, Italian heritage brand Lotto released its 2026 “Legends Begin with Lotto” global campaign on Thursday. The star-studded campaign features appearances by sports fanatic Flavor Flav, Mark Iacono, Stu Holden, Kellyn Acosta and Sofia Huerta , and more, creating a cross-cultural cast from the sports, entertainment, food, fashion, and media worlds.  Flavor Flav. The marketing launches at a time when football is about to take center stage again as the 2026 FIFA World Cup kicks off on June 11. It is anchored by a cinematic 90-second film by director Anthony Mandler that aims to show how sports brands are moving beyond traditional athlete-led creative, and instead leans on a diverse cast in order to reach wider audiences, exploring how soccer continues to connect and influence worlds across music, fashion, food and media.  You May Also Like Lotto partnered with the acclaimed director and photographer to bring the campaign to…