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Top B2B company data providers I tested for sales enrichment (my honest take)

B2B Sales and Sales ManagementΒ·/u/snowingbolΒ·about 1 month ago
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Alright so I've spent the past few months going through a bunch of different company data providers specifically for sales use case - lead enrichment, building prospect lists, identifying buying signals, that kind of thing. I work with business data pretty much every day so I figured I'd share what I actually found rather than just copy-pasting whatever's on their landing pages. Quick heads up: the differences between providers aren't always massive. A lot of it comes down to your specific workflow. What worked great for one sales use case was kind of meh for another. I looked at things like: data coverage and how complete company profiles actually are, how fresh the data is, schema quality and how easy it is to pipe into a CRM, APIs/delivery options, what signals you can actually extract for outreach. Why I even started testing multiple providers Tbh it started because the data we had was either outdated, incomplete, or just not detailed enough to be useful for sales. So I went looking.…

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