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Biggest Takeaways From Duke's Historic Deal With Amazon

Duke Blue Devils On SI·Hugh Straine·about 1 month ago
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On Thursday, it was reported that the Duke basketball program had inked a ground-breaking broadcast deal with Amazon, allowing the service to stream three of the Blue Devils' neutral-site games next season. Amazon will broadcast Duke's matchups against UConn in Las Vegas on Nov. 25, Michigan at Madison Square Garden on Dec. 21, and Gonzaga in Detroit on Feb. 20. Duke athletics director Nina King | Rodd Baxley/The Fayetteville Observer / USA TODAY NETWORK "In addition to our outstanding partnership with ESPN, we are excited to work with Prime Video on this groundbreaking initiative," Duke AD Nina King said. "As Prime Video's first college sports partner, this collaboration not only expands the global reach of Duke Men's Basketball, but also creates meaningful opportunities for our student-athletes in a way that reflects innovation and excellence." This is obviously a major development in the new world of college sports and could be a turning point for the brand deals the sport is moving toward.…

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