In the latter half of 2023 and throughout 2024, the SEO landscape has been thrown into upheaval. Monumental updates and changes have left many small- and mid-size websites reeling, especially in niches where they once outperformed larger competitors. The reality is, SEO results almost never happen in a vacuum. Every action you take on your site is influenced by a web of concurrent developments — algorithm updates , SERP feature shifts, and more. This makes it difficult to isolate variables and pinpoint what’s really driving disruptions in your performance. Understanding what’s currently happening in the world of SEO is more vital than ever for informing your strategy as you plan for what’s ahead in 2025. A timeline of SEO turbulence: Late 2023 into 2024 The last six months of 2023 saw relentless volatility in the SERPs, with one major algorithm update after another. August 2023 Core Update: This marked the beginning of a turbulent period, shaking up rankings across the board.…