In today’s quick tip episode I want to dive into a topic that I’ve been hinting at a few times in recent shows. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I want to spend a few minutes talking about what I mean when I say, “Simplicity is what scales.” I was recently auditing an Accelerator member’s business. I discovered there was a ton of unnecessary complexity in their business. Complexity that’s holding them back from scaling their business faster. I’m a huge fan of simplicity. Years ago, however, my business was anything but simple. It was super complex, with different offers for different audiences. The back end of the business was a spider web of different tools connected to each other in weird ways. Things got so much better when I simplified everything down to four key components in the business. We scaled the business. We created more revenue and more profit.…