Published May 8, 2026, 5:26 PM EDT Meghan is a reporter covering tech news, with an expertise in smart home products, PC hardware and gaming consoels. Meghan has been writing tech news and product reviews for 3 years, for publications including Videogamer, TechRadar and The Mirror (UK).  In her spare time Meghan can be found perusing the internet for new Smart gadgets to add to her home, or playing Skyrim for the 1000th time. Amid plenty of news from Fire TV , from the newly launched Fire TV Stick HD to the Ember Artline TV , Amazon also quietly made a major announcement that it would be waving goodbye to the Fire TV name. As of April, Amazon has welcomed in a new title for its line of smart TVs. Announcing the news in a post on the Fire TV Blog, Amazon unveiled the new name Ember TV to match its latest TV launch—and there are a few changes users can expect to see after this rebrand. Why has Amazon ditched the Fire TV name? And does the new name really change anything?…