If you’re searching for Nike shoes, you might go to Nike.com and browse. But what if you want to know more about Nike as a company? Say you wanted to research their sustainability commitments and practices before you buy your new kicks. In that case, you can visit nike.com/sustainability and find a whole mini-website dedicated to everything Nike and eco-friendly. Nike’s sustainability hub is a great example of a microsite. It helps a particular audience explore a single topic, with depth and breadth of coverage. It’s easier for people to find the information they’re looking for and explore related topics, too. Microsites can be a powerful way for B2B brands to reach specific audiences with specific messages. Here’s what you need to know about microsites for SEO. Developing a microsite SEO strategy Microsites have a bad reputation in some SEO circles, and it’s true the technique can come off as spammy or convoluted if it’s not done properly.…