David North America, Alba say Luna Bar is "Easy to Love"

2026-05-08

David North America's "Easy to Love" campaign for Luna Bar, featuring actor Jessica Alba as its first brand ambassador, is the brand's first notable creative effort in seven years and coincides with the release of Berry Bars. The campaign aims to reclaim Luna Bar's position as a preferred snack for women, using short- and long-form social videos. Paid media was managed by VaynerMedia, PR by Ketchum and production by WPP Production.

AAF SmartBrief

Designed specifically for advertisers, agencies and media companies, AAF SmartBrief is a free, daily email newsletter. By providing the latest need-to-know industry news and information AAF SmartBrief saves you time and keeps you smart.

SUBSCRIBE