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Ternus's Services Pledge: Apple's Hardware Chief Eyes Recurring Revenue Surge

WebProNews·Sara Donnelly·about 1 month ago
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John Ternus, Apple’s incoming CEO, just signaled no retreat from services. A hardware engineer by trade, he told employees last week there’s “so much more opportunity there.” The words came during a town hall, as reported by 9to5Mac and Bloomberg’s Mark Gurman in his Power On newsletter . “I’m in awe of what you all have done on the services side,” Ternus said. He recalled the early days: scant offerings, a basic growth plan. Now? Daily rituals. Apple Music in the morning. Podcasts in the car. Apple Pay for purchases. iCloud syncing everything. Apple TV at night. Incredible. And the tie-in. Hardware. Software. Services. Bound tight. Tim Cook often repeats it. Ternus agrees completely. He looks forward to expansion—spotting chances where hardware meets software. Apple Pay stands out. “We’ve just changed the way that commerce works and how people buy things,” Ternus noted. Perfect blend of Apple’s strengths. Vast room ahead.…

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