A few years ago, this would have sounded like a stretch. A fast-fashion retailer, a luxury car brand, and an Indian conglomerate with decades of cultural memory don’t usually sit in the same sentence. They operate in different markets, speak to different audiences, and carry very different kinds of legacy. And yet, here we are. All three have done something similar. They tried to modernise their identity. They moved toward a cleaner, more minimal visual language. And in doing so, they stepped into the same problem. When a logo carries memory Some brands don’t just have recognition. They have recall embedded in people’s lives. Godrej is one of those. For decades, its logo has existed quietly across cupboards, appliances, offices, homes. It’s not loud, but it’s familiar in a very specific way. The kind of familiarity you don’t question. You just trust it. Which is why the recent rebrand feels… abrupt. The new identity is undeniably modern. Clean. Controlled. It aligns with a larger ambition.…