Mother's Day is in a week and you're probably staring at the Hallmark section of your local CVS wondering if a $7 card with a generic watercolor flower is really the move. It's not. Here's what I send instead — and why my mom calls me every single year after she opens it. The problem with regular greeting cards Physical cards get opened, read in 30 seconds, placed on the kitchen counter, and thrown away within a week. Hallmark ecards are worse — they're just animated GIFs with a stock piano melody that feels like a screen saver from 2003. Neither of these takes more than 30 seconds to send, and it shows. What a cinematic greeting card actually is A cinematic Mother's Day card is a 60-second browser experience — not a static image, not an ecard, not a PDF.…