FASTER FASHION: In a competitive retail climate online and offline, Farfetch is looking to enrich its customer service with a premium delivery proposition called Farfetch First. Thousands of luxury items on the site will come with a Farfetch First banner, which guarantees a free upgrade to next-day delivery, an “elevated end-to-end customer experience” and more immersive brand pages. Stephen Eggleston, chief commercial officer at Farfetch, believes the new service will serve brands and customers alike. You May Also Like “We provide luxury brands with an elevated digital presence, enhancing their unique storytelling and meeting the expectations of global customers who view time as an essential dimension of a truly unique shopping experience. Farfetch First is set to become the benchmark for reliability and impeccable service in luxury,” he said. An image from the new Farfetch First campaign, which plays on the idea of long waiting times.…