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Earworm Kars4Kids ad banned in California. Here’s why

The Independent·Mike Bedigan·17 days ago
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A California judge has banned all ads for children’s charity Kars4Kids in the state, including those containing an earworm jingle, on the grounds that it violated false advertising laws. Rather than helping “underprivileged children,” money from the New Jersey-based charity was used to fund teenagers’ trips to Israel as well as construction of a building worth $16.5 million, according to a lawsuit filed in 2021. The suit was filed by Bruce Puterbaugh, who alleged that he had been “taken advantage of” by the charity after donating his car. Puterbaugh said in his lawsuit, obtained by SFGATE, that he had made the decision after hearing the Kars4Kids jingle “over and over” again on local radio. The catchy tune, which is infamous across the U.S., hears children singing the words “1-877-Kars4Kids/K-A-R-S Kars for Kids/1-877-Kars4Kids/Donate your car today,” and has been played on radio stations for almost 20 years.…

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