Yahoo Scout is one of the internet media company's "top priorities" this year, CMO Josh Line told Business Insider. Yahoo Yahoo is making its Scout AI engine a top priority this year. It's a late entrant to the space and hopes to differentiate by prominently displaying sourcing. Yahoo is launching an ad campaign this week centered on kids asking their parents tons of questions. Yahoo's Scout is a latecomer to the AI search party β but its creators have a vision for how it can stand out. The Scout launch is one of the 31-year-old internet-media company's "top priorities" this year, as it hopes to inspire a cohort of new and existing users to think of Yahoo as a trusted source of information, CMO Josh Line told Business Insider. Launched in beta in January, Scout is built on Anthropic's Claude and Microsoft's "Grounding with Bing" search tool. It draws its answers from the open web and the Yahoo portfolio, which includes 500 million user profiles, mail, news, finance, and its publisher partners.β¦