Kevin Clancy and Peter Krieg: Steps to Creating a Compelling Position Here are the steps that Clancy and Krieg recommend following in developing a positioning for your brand.They begin with the assumption that you have clearly identified your target customers and that you have conducted research to determine your target customer’s desires and problems and your competitors’ strengths and weaknesses. Step #1: Make a list of at least 200 tangible and intangible attributes and benefits that might motivate your target customers and thereby serve as the basis for a powerful positioning. Step #2: Prioritize the list and combine redundant items to get the list down to between 50 and 100 items.…