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Cate Blanchett Co-Founds RSL Media to Address Consent Around AI Usage
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Cate Blanchett Co-Founds RSL Media to Address Consent Around AI Usage

Variety·Jazz Tangcay·20 days ago
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Cate Blanchett has co-founded a new non-profit company, RSL Media , which helps provide a human consent framework for AI ’s use of creative work, name, image and likeness.  Advocates and supporters include Javier Bardem, George Clooney, Viola Davis, Tom Hanks, Dame Helen Mirren, Steven Soderbergh, Kristen Stewart, Meryl Streep, Dame Emma Thompson, Creative Artists Agency and the Music Artists Coalition. RSL Human Consent Standard, a free, public registry, launches in June and allows anyone to declare their AI permissions. The company was built around the idea that consent must come first. AI systems are using human expression, creative work and human likeness without consent. RSL Media addresses this problem by turning human consent into a signal that machines can read.  Popular on Variety Blanchett said, “AI technologies are expanding rampantly, essentially unchecked and unregulated.…

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