Are you struggling to maintain consistent engagement with your audience on social media? Frustrated by declining reach and algorithms that keep changing the rules? In this article, you'll discover how to build thriving communities through email sequences that create engagement social platforms can't deliver. This article was co-created by Paul Gowder and Michael Stelzner. For more about Paul, scroll to the end of this article. Facebook groups get deleted, algorithm updates decimate reach, and features disappear overnight. Paul Gowder, the founder of the leading online community for Native American arts and culture, experienced this firsthand when Facebook deleted his 85,000-member group without warning. Email offers something social media platforms can never guarantee: ownership. Social platforms change constantly. Your email list stays with you. The reach difference is substantial as well. On social media, reaching 1% of your followers counts as success. With email, open rates of 50-60% are achievable.…