Joe Barrel is a premium specialty coffee brand founded by three accomplished Saudi entrepreneurs. It aspires to become a global mecca for coffee connoisseurs, dedicated to crafting coffee experiences that slow down time, spark meaningful connections, and infuse daily life with vitality.
Its graphic logo masterfully reflects Saudi Arabian identity. The outline has undergone countless manual refinements, delivering a minimalist aesthetic while being rich in personality and intricate details. The design draws inspiration from Saudi Arabia’s petroleum industry, coffee extraction processes, ripe coffee cherries, and desert landscapes. The brand application system is centered around its striking bright-yellow graphic mark.
For the packaging of its exceptional micro-lot coffee beans, the design integrates oil barrel motifs and Saudi geographical characteristics, resulting in a distinctive canister form.
