Despite the fact that Hasbro sometimes programs AI models of characters like Peppa Pig and Optimus Prime to help design toys and other products, CEO Chris Cocks promised that AI tools will never be used for Dungeons & Dragons and Magic: The Gathering. In an interview with Nilay Patel for The Verge’s Decoder podcast, Cocks talked about his tenure as CEO since taking over in February 2022 and touched heavily on the rise of AI as part of the company’s workflow. Cocks explained how, like the rest of the world, Hasbro was surprised by the overnight success of KPop Demon Hunters when it was released in June 2025. There weren’t many toys or other merch available in time for the holiday season because Netflix hadn’t licensed the IP out. Cocks said that within two weeks, Hasbro was able to pitch full-featured products to Netflix — but only because of AI tools. “Two years ago, that would’ve been impossible,” Cocks said.…