Menu

Post image 1
Post image 2
1 / 2
0

the real cost of DIY outreach (and when it stops making sense)

DEV Community·Yanmiayn·28 days ago
#JWN6TqB2
Reading 0:00
15s threshold

this is not about cold email tools. it's about time math. most founders are spending 10x more than they need to on outreach — not in money, but in hours. a founder i talked to last month was spending 11 hours a week on cold outreach. two replies per week. both ghosted after the first response. when i broke down where those 11 hours actually went: 2 hours — finding and vetting prospects 5 hours — writing, rewriting, second-guessing first messages 2 hours — writing follow-ups 1 hour — tracking replies and next steps 1 hour — staring at the "compose" window trying not to sound desperate the problem was not the 2 hours finding people. that's research, it compounds. the problem was the 9 hours of template work. that's not a skill problem. that's a missing system problem. the math most founders skip scenario hours/week at $75/hr opportunity cost per month DIY from scratch every week 9 $675 $2,700 one-time template system (set up once, reuse) 1 $75 $300 difference — — $2,400 saved $2,400/month in reclaimed time.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More