Your trial conversion rate is low. You have tightened the onboarding flow, added a welcome email sequence, shortened the setup steps. The number barely moves. The usual diagnosis is onboarding quality. The real diagnosis is often simpler: your trial is timing out before users reach value - not because your product is hard, but because the activation pattern requires more time than you are giving it. Calendly activates in minutes. A user signs up, connects their calendar, shares a link, and the first meeting books. A 14-day trial is nine days more than anyone needs. Now consider a compliance management tool. For it to show anything useful, it needs historical data loaded, team members invited, and workflows mapped to the company's actual compliance framework. None of that happens in 14 days in a free trial by a single user who has not yet sold the tool internally. Applying the same trial length to both is not a neutral decision. For Calendly, 14 days is plenty.…