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For one former logging company, nature’s green is gold | Conservation International

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Editor’s note: In the fight against climate change and wildlife extinction, businesses have to a key role to play. But how? Conservation International’s investment fund, CI Ventures, is helping startup companies fund new business models founded on the protection of nature. Here is one of them. The Amazon rainforest faced another difficult year in 2024, from deforestation to extreme drought and record wildfires . Despite bright spots — including curtailed deforestation in Brazil’s Amazon and a wealth of new species discovered in Peru — humanity is still asking too much of the forest. One company says it has an answer. Green Gold Forestry (GGF), based in the Peruvian Amazon, started out as a logging company. It now bills itself as a “conservation company,” having shifted its business model from wood to “goods” — think fruits, oils and handicrafts — that come from the forest.…

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