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Telemundo Bets on the World Cup and Live TV to Deliver Spanish-Language Media Domination
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Telemundo Bets on the World Cup and Live TV to Deliver Spanish-Language Media Domination

The Hollywood Reporter·Alex Weprin·25 days ago
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The chairman of NBCUniversal Telemundo Enterprises, Luis Fernández, is optimistic about the future of TV, and Spanish-language TV in particular. The veteran media executive re-joined NBCUniversal’s Spanish-language division two years ago (he previously led its news division) with a mandate to reshape it for what he acknowledges is a “fragmented media landscape.” “Telemundo is special, it’s a part of the Latino identity,” Fernández tells The Hollywood Reporter in an interview. “I think Telemundo is in a sweet spot. We are in a very good moment, it’s not empty words,” Fernández says, “Why? Because 2025 was a very good year, probably the best year in the history of Telemundo.…

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