Online fashion shopping is undergoing a noticeable shift. For years, people approached shopping with a clear objective: search for a product, compare prices, make a purchase. But increasingly, fashion discovery today looks very different. Consumers are browsing less with intent and more with inspiration in mind which is influenced by social media trends, creator-led styling, travel aesthetics, celebrity looks and personalised recommendations that shape what eventually lands in their cart. In many ways, shopping has become as much about discovery as it is about convenience. This evolution is especially visible among younger consumers, who are no longer simply searching for products category-by-category. Instead, they are shopping for complete looks, seasonal aesthetics and lifestyle-led wardrobes – whether that means minimalist workwear, vacation-ready co-ords, elevated basics, or functional travel fashion.…