PARIS — French supply chain traceability platform Fairly Made is expanding into the U.S., betting that growing regulatory pressure and supply chain disruption will push American fashion brands to invest more heavily in traceability and compliance technology. The Paris-based company has appointed circularity consultant Sydney Ellis its director of North America, and will open an office in New York. “Brands are under pressure to secure their supply chains, manage compliance risk and make better decisions with better data. The ability to measure and understand what’s happening across the value chain is now a business imperative,” Ellis said. The company has already signed U.S. clients including Another Tomorrow and G-III Apparel Group as it builds out its American business. G-III manages more than 30 owned and licensed brands globally, including DKNY, Karl Lagerfeld, Calvin Klein, Tommy Hilfiger, BCBG, Sonia Rykiel, Vince Camuto and French Connection, among others.…