AI is helping make doctors the unwitting stars of deepfake videos that hawk questionable products or spread misinformation, prompting calls from clinicians for more privacy and transparency laws. Why it matters: The profusion of AI content on social media platforms could further erode public trust in the medical establishment. It could also be used to fuel insurance fraud, steal data and put patients at risk. Driving the news: The American Medical Association called on federal and state lawmakers last week to close legal gaps and modernize identity protections to address what its CEO John Whyte called a public health and safety crisis. The physicians group also wants a crackdown against deepfake creators and rules to force tech platforms to more quickly remove impersonations. California has already taken steps like requiring disclosures on AI-generated ads and is debating a measure that would explicitly ban doctor deepfakes .…