This is a submission for the Google Cloud NEXT Writing Challenge Most of the coverage from Google Cloud NEXT '26 focused on Gemini and the agentic AI push. Fair enough. But the announcement that caught my attention had nothing to do with AI models. Google launched a free, built-in migration tool that moves enterprises from Microsoft 365 to Google Workspace, and claimed it's up to five times faster than their previous migration tools. That doesn't sound exciting until you think about what it actually means. Microsoft's real advantage was never the product Ask any IT leader why their company is still on Microsoft 365 and you'll rarely hear "because Word is better than Docs." The answer is almost always about switching costs. Years of SharePoint content, Teams workflows, and Exchange mailboxes wired into Active Directory and compliance systems. Moving off that stack is a six-to-twelve month project that nobody wants to own. Microsoft knows this.…