BBDO, Band-Aid, Boston Marathon say "Heal Like a Pro"

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BBDO, Band-Aid, Boston Marathon say "Heal Like a Pro"

newsletter.smartbrief.com·@HashtagPLUS·about 1 month ago

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BBDO, Band-Aid, Boston Marathon say "Heal Like a Pro"

2026-04-23

Band-Aid partnered with the Boston Marathon to launch its Pro Heal 5 Day Protect bandage, distributing samples to 30,000 participants. The campaign, created by BBDO New York with media managed by Publicis, included a "Heal Like a Pro" spot, a social media contest and a partnership with Olympic runner Sydney McLaughlin-Levrone.

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BBDO, Band-Aid, Boston Marathon say "Heal Like a Pro"