Our Creative Bloq x Brand Impact Awards webinar series kicks off with 'Should you follow branding trends in 2026? For this webinar I was lucky enough to sit down with two leading creatives, Atsaya Gabiryalpillai, who is currently an Independent Senior Brand and Motion designer (formerly at For the People) and Jenifer Lehker, a Senior Partner at Lippincott. We discussed all things trends, from the specific movements they're leaning into this year to the big question of whether trends really hold true value.

You can see the whole webinar above – and watch out on our social platforms for some bonus quickfire questions from our 'Five Questions With' segment.