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How Disney is pushing employees to use AI: streaks, 'max vibes' badges, and manager check-ins
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How Disney is pushing employees to use AI: streaks, 'max vibes' badges, and manager check-ins

Business Insider·James Faris·about 1 month ago
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Disney wants tech staffers to use chatbots like Claude. Anadolu Agency/Getty Images; Bloomberg/Getty Images Disney is encouraging its employees to use AI with milestone badges and check-in messages. Staffers are using the company's AI Adoption Dashboard to see how they stack up to their peers. One software engineer said they hadn't "written any code in months" by themselves. If you're a Disney employee who doesn't regularly use AI, you might get a "check-in" message from your boss. That's what happened to one high-ranking software engineer who had used AI tools only once in the previous month. "I want to make sure the investment we've made in these tools actually translates into support for you," the engineer's manager said in a message viewed by Business Insider. Disney has been exploring various ways to encourage AI usage among its employees.…

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