Both mass and prestige beauty enjoyed decent gains in the U.S. during the first quarter of the year, growing by around the same amount for the first time in five years as social selling continues to gather pace, according to a new report Circana. Prestige retail dollar sales grew by 6 percent to $8.1 billion in the first quarter, compared to the same period last year, as mass retail sales rose by 7 percent to $18.1 billion. Growth was largely value‑driven, with dollar growth outpacing units, reflecting both premiumization and selective consumer spending, the report showed.  Related Articles “Mass and prestige beauty are growing at nearly the same rate for the first time in five years,” said Larissa Jensen, global beauty industry adviser at Circana. “Fragrance, facial skin care, hair treatments and personal care products like body lotion and wash continue to benefit from consumers prioritizing self-care, elevated routines and wellness-driven products.…