On the first blog post we covered the   1 st  part of social signals for SEO  analyzing on how social signals work with the use of a simplified diagram how social signals work on site. This part is going to cover more extensively the off-site social SEO and how analytics can help you identify the impact of your social media channels. Off-site Optimization Twitter and Social SEO Twitter is social microblogging service and it can potentially be a great source of referral traffic for your website. When a business develops sharable content on Twitter, it is most likely that the post/tweets will be dynamically shared by users throughout the social web. The number of Favorites, RTs (retweets) is only just of the signals that can be seen by search engines, such as Google (another signal is the number of lists that the business has been added by other users –indicator of authority).…