Manufacturers keep fragmenting their commerce estates one channel at a time. The fix isn't a replatform — it's the right question before channel two. The Gist Fragmentation starts earlier than leaders realize. Commerce complexity often begins when businesses launch a second channel without extending a shared transaction foundation. Architecture debt becomes operational debt. Disconnected pricing rules, duplicated integrations and fragmented identity systems create maintenance burdens that compound over time. Scale requires shared transaction logic. Manufacturers can preserve channel flexibility while maintaining enterprise coherence through governed transaction foundations. Manufacturers have good reasons to expand direct digital channels. Dealer portals, contractor channels, SMB programs and regional variants all promise reach, control and growth. The business case is often clear. The architecture behind it is not. This matters because B2B digital commerce is no longer experimental.…