Swanand Kirkire talks about AI. (Photo: Swanand Kirkire/Instagram) The film industry witnessed a massive shift after the COVID-19 pandemic. Filmmakers appeared to be running out of fresh ideas, while audiences became far more selective about where they wanted to spend their money. Viewers began rejecting content, and conversations around strong writing and meaningful storytelling started dominating the industry. Now, actor-singer Swanand Kirkire has shared his thoughts on the changing landscape, saying that while Mumbai values talent immensely, it somewhere struggles when it comes to creating truly original content. Bombay is lacking creativity: Swanand Kirkire Speaking to SCREEN, Swanand said, “Bombay has given value to everything I gained from Indore and Delhi . Bombay respects creative people, but when it comes to creativity itself, they are sometimes unable to create something of their own.…