Le Pub New York launches "Heineken Fan Volunteers"

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Le Pub New York launches "Heineken Fan Volunteers"

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Le Pub New York launches "Heineken Fan Volunteers"

2026-05-14

Le Pub New York created the "Heineken Fan Volunteers" campaign to tap into FIFA World Cup excitement by encouraging US workers to use their Volunteer Time Off benefit to serve local nonprofits while watching matches. The campaign includes a playful corporate-style video and runs on digital and social media, including a Reddit Category Takeover and TikTok Top Feed during major soccer moments.

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Le Pub New York launches "Heineken Fan Volunteers"