Media streaming is here to stay. The  $100 billion segment  of the media industry has rapidly flipped its stance in the media landscape. Just over a decade ago, online streaming was a niche way to binge TV shows on your computer. Now, it’s the primary way that households consume both entertainment and essential information. A staggering  83% of American households subscribe to at least one streaming service , and there is an entire ecosystem of consumer hardware (including smart TVs) that has readily embraced the shift from broadcast or cable to streaming over the internet. As media organizations have adapted to meet higher performance and user demands than ever, the underlying technology available in the cloud has not kept up.…