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I Was Undercharging by 40% for Years — Here's the Rate Framework That Fixed It

DEV Community·Northbeam Studio·27 days ago
#HOMugcyl
#comment#freelance#career#rate#hours#time
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I had a client once tell me my rate was "surprisingly affordable." That's not a compliment. That's a polite way of saying I was charging less than market rate and he knew it. That conversation stuck with me. I'd spent years freelancing and never built a systematic way to price projects. I just... guessed. I'd look at what I charged last time, add a bit if the project seemed hard, subtract a bit if I needed the money, and quote it. No framework. No data. Pure vibes. The result? I was chronically undercharging on technical projects and occasionally overcharging on simple ones. I couldn't predict my income. I felt awkward every time pricing came up. The Four Things I Was Getting Wrong After actually analyzing my past projects, I found four mistakes I kept repeating: 1. Anchoring on time, not value I was charging €50/hour for work that saved clients €5,000/month. The math didn't work in my favor. The client doesn't care how long it takes — they care what it's worth to them. 2.…

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