Google’s March 2026 core algorithm update concluded on April 8. The search giant doesn’t provide recovery guidelines for businesses whose rankings have decreased. We’re left with search-engine optimizers to create tactics that align with the winners to help losing sites maintain organic visibility. A just-published study by SEO pro Cyrus Shepard of Zyppy Signal is an example. He analyzed organic search traffic of 400 winning and losing websites over the past 12 months and classified them by business model, content types, creator profiles, and other definable traits. From there, he identified five characteristics of winning sites. Here are Cyrus’s five features of sites that consistently maintain prominent organic rankings on Google. Proprietary assets Of the 400 analyzed sites, 92.9% of the winners own proprietary assets that are difficult to replicate, such as datasets, products, images, or studies. For example, a fashion ecommerce site may use its user data to report trends in colors or seasonality.…