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Vercel acquires Splitbee to expand first-party analytics

Vercel News·Kathy Korevec·4 days ago
#HGrkCCUG
#vercel#analytics#time#insights#user#photo
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The future of web analytics is real-time and privacy-first. Today, we're excited to announce our acquisition of Splitbee —bringing more analytics capabilities to all Vercel customers. Along with the acquisition of Splitbee, we're adding top pages, top referring sites, and demographics to Vercel Analytics —available now. With Analytics, you can go beyond performance tracking and experience the same journey as your users with powerful insights tied to real metrics. Link to heading First-party analytics for the Web Splitbee is an all-in-one analytics and conversion tool that helps you understand the user's experience on your site so that you can take immediate action to optimize it. With features like user-triggered events and simplified A/B testing, you'll gain key insights on user behavior. Founders of Splitbee, Tobias and Timo Lins, will join Vercel to help bring their analytics tools to Vercel users. We're thrilled to be joining forces with Vercel.…

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