Webtoon Entertainment and Genies , an AI avatar technology company, are partnering to bring new character-driven chat and digital experiences to the company’s platforms. The collaboration will allow participating creators to extend characters into 3D, interactive formats through tools integrated into Webtoon’s English platform. A curated group of creator-approved titles, including “The Greatest Estate Developer” and “The Knight Only Lives Today,” will kick off the partnership, and the initial rollout will allow users to interact with their favorite characters, unlock collectible items and access “expanded creator-developed backstories via chat,” per the companies. Powered by Genies’ AI tools, creators can work directly with the company and the platform to customize the avatars to uniquely reflect their artistic style and personality.…