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21 Products From Asian-Owned Brands That'll Be Your Next Obsession

BuzzFeed·BuzzFeed·26 days ago
#H3KvahI9
#comtent#marketamazonmajority#apahm_2026#animals#review#promising
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We're celebrating Asian Pacific American Heritage Month here at BuzzFeed, which of course means that we pored over promising reviews, reviewer pics, and pages and pages of product listings to zero in on API-owned items worth showing to you, dear reader.  1. Tower 28's ShineOn Lip Jelly , which makes the impossible *possible* for those of us who can't stand a sticky gloss but want our lips to look shiny and ~juicy~ at the same time. This bb uses apricot kernel, raspberry seed, and rosehip oils to soothe, protect, and nurture your lips — without your hair getting stuck to them approximately every five seconds.  Tower 28 See the Sesame shade used in a lip combo with the Rare Beauty Kind Words lip liner (in shade Fun) on TikTok , plus an unboxing and application of the lip jelly in the sheer pink shade XOXO .  Tower 28 is an Asian woman–owned beauty brand that makes skincare, plus makeup that acts like skincare.…

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