{ "@context": "https://schema.org", "@type": "AnalysisNewsArticle", "headline": "Why AI adoption is high but integration is failing in MarTech", "description": "While marketers have rapidly adopted AI tools, most organizations struggle with deep integration due to a lack of strategic roadmaps and the prevalence of 'bolt-on' AI features that add manual work rather than automating core operational tasks.", "datePublished": "2026-04-01T08:00:00-05:00", "dateModified": "2026-04-01T08:00:00-05:00", "author": { "@type": "Person", "name": "Frans Riemersma", "jobTitle": "Founder of Martech Tribe", "url": "https://www.linkedin.com/in/fransriemersma/", "sameAs": [ "https://www.linkedin.com/in/fransriemersma/" ] }, "publisher": { "@type": "Organization", "name": "MarTech.org", "logo": { "@type": "ImageObject", "url": "https://martech.org/wp-content/themes/martech/assets/img/martech-logo.png" } }, "mainEntityOfPage": { "@type": "WebPage", "@id":…