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FROODLE Video Editing Brand Design - 不知名商店 NOKNOW LAB

Behance·Behance·about 1 month ago
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Froodle is an invented word that is unique, memorable, and globally friendly. It combines two ideas: - “Doodle” → representing raw creativity, playful sketches, and spontaneous ideas. Doodles symbolize the first stage of creativity, the spark before something bigger. - “Frolic / Fruitful” → suggesting energy, joy, movement, and productivity. Together, Froodle represents playful creativity in motion — raw sparks transformed into polished, engaging content. This ties directly to the business: turning raw video into creative, impactful edits. It is short, easy to pronounce worldwide, and feels approachable like iconic names such as Google or Doodle. By incorporating the "spark" motif, we established a symbolic connection with the brand name FROODLE, thereby crafting a brand graphic of exceptional creativity and uniqueness. The core value is transformation with creativity. Froodle promises to take raw, messy video footage and transform it into professional, engaging, ready-to-share content.…

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