TIL that nearly 80% of cyclist collisions happen in broad daylight — not at night. Here's the research on why drivers literally don't see us. Most cyclists assume visibility is a nighttime problem. The data says otherwise. Research involving over 1,400 drivers and cyclists found that a large proportion of crashes were caused by drivers who looked directly at the cyclist and still failed to see them in time — what researchers call "looked-but-failed-to-see" crashes. It's a documented psychological phenomenon called inattentional blindness. Drivers scan for cars. Their brains are trained to filter out smaller unexpected objects. A cyclist riding in plain sight can be mentally edited out of a driver's visual field entirely. A 2009 study in Accident Analysis & Prevention found cyclists estimated drivers could spot them from twice the distance drivers actually reported. We think we're visible. We're not.…