Menu

Post image 1
Post image 2
Post image 3
Post image 4
Post image 5
Post image 6
Post image 7
Post image 8
Post image 9
1 / 9
0

The Australian luxury lodges going global

SMH Traveller·Julietta Jameson·about 2 months ago
#GwGnYFSD
Reading 0:00
15s threshold

Few Australian travellers would instinctively link Baillie Lodges with Chile’s remote desert and Patagonian wilderness. Yet that connection has existed for several years, with both Baillie Lodges and Tierra Hotels owned by US-based investment firm KSL Capital Partners. Tierra Patagonia lodge from the air. Now, with the launch of a new global brand, the relationship is being brought firmly into focus. Baillie Lodges has officially rebranded as Beckons, a move that folds its Australian-born portfolio together with South America’s Tierra Hotels under a single international identity. While Baillie’s Australian properties – Longitude 131° in the Northern Territory, Southern Ocean Lodge on South Australia’s Kangaroo Island, Silky Oaks in Queensland – are well known locally, the Tierra Hotels portfolio in Chile may have largely flown under the radar for this market. Under Beckons, those South American lodges are no longer a side note; they are central to the brand’s global narrative.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More