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Why friction-maxxing could be good for your tech usage

Mashable·@Mashable·2 months ago
#GtHdsY
#mashable#friction#englishlanguage
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Earlier this year, columnist and sociologist Kathryn Jezer-Morton coined the term "friction-maxxing." It was her attempt to describe the importance of doing hard things in order to reclaim our humanity from our algorithmic overlords. And it stuck. Jezer-Morton had spent months contemplating the concept of escapism, and whether it still existed in a world where tech companies suggest life itself as an inconvenience to be avoided with their "frictionless" user experiences. In January, her friction-maxxing manifesto appeared in The Cut as a New Year's resolution. Reading, talking, moving, leaving the house, thinking, interacting with strangers, risking an unexpected reaction, speaking at all — "these are all frictions we can now eliminate easily," the column noted. "And we do," she added, to our detriment. The advice to friction-maxx wasn't really for herself.…

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