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‘Why Akshay Kumar does 4 films a year’: Ekta Kapoor reveals secret ‘pure commerce’ keeping Bollywood alive

The Indian Express·Kriti Sonali·27 days ago
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Ekta Kapoor praises Jeetendra and Akshay Kumar for their discipline and contribution to the film industry. Producer Ekta Kapoor is basking in the success of Bhooth Bangla and recently took to social media to highlight the importance of discipline and consistency in the film industry. Reflecting on the journey of cinema, she praised her father and veteran actor Jeetendra and actor Akshay Kumar for their strong work ethic and lasting contributions. In her note, Ekta emphasised that actors like Jeetendra and Akshay Kumar have played a crucial role in keeping the business side of the industry alive. She highlighted how their ability to consistently work across multiple projects ensures opportunities for producers and helps sustain the broader ecosystem of filmmaking. She also pointed out that while occasional big projects may bring attention, it is the regular output of disciplined actors that keeps the industry thriving.…

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