Plenty of people in the publishing world fear that new media and the Internet will kill interest in reading literary fiction. Andy Hunter and Scott Lindenbaum, however, think of Twitter, YouTube and the iPad as opportunities to introduce new audiences to the art of the short story — and to tell stories in unique ways. They are the founders of Electric Literature, a quarterly literary magazine that publishes using a print-on-demand model and also offers digital versions via e-book, the Kindle e-reader, the iPhone and audio. In addition, Electric Literature uses multimedia to enhance stories by well-known authors — including Pulitzer Prize winner Michael Cunningham ( The Hours ) and MacArthur “genius” grant winner Colson Whitehead ( Sag Harbor ) — through collaborations with animators, filmmakers and musicians. The endeavor was the first to publish to the iPhone, the first to create a YouTube channel and the first to serialize a short story using Twitter.…